360 Integral Project for Peronda Group
The spanish tile company Peronda is a leader in the world of ceramic thanks to their values: passion for art, trends, design, fashion and differentiation. Peronda has its factory in Onda, Castellón, with an area of ??300,000 m2 and over 300 people working every day.
Peronda regularly attends recognized trade shows of the industry such as Cersaie (Bologna), MosBuild (Russia), Cevisama (Spain), Expo Build (China) or Coverings (USA), has presence in more than 100 countries and a strong position in the Spanish market. Recently they have also started a major expansion in the powerful markets of China and Russia.
In January 2014 Peronda came to New Branding expressing a digital need in order to grow and progress in the online environment. After making a complete digital consultancy, we concluded that the needs of the group were to promote their brands Harmony, Peronda and Museum, creating different microsites that can position more comfortably their brand and products in different markets. Separately, we would show the values ??of the company and we would incorporate a general web with a search tool dedicated exclusively to Peronda Group.
We started to work and by September we’ve launched the group website and the brand microsites, developing this way an intense and integral 360 project. The philosophy of this web strategy is to set fashion, and to become a leader in innovation and trend of products.
Each of the microsites in which we’ve worked have their own goals, personality and style, but always a common denominator: ‘Ceramics Inspired by Art & Fashion’.
The Harmony microsite has like differentiating concepts the user experience, trends, design and dynamic social networks. In the design and development process we made a sketch of what eventually ended up being the microsite, with a minimalist menu that gives the importance and prominence to the designs.
The Peronda microsite has like differentiating concepts the user experience, design, trend and impact. We took as the main axis of the microsite the images of two of Peronda’s atmospheres, with great visual power, which made possible that the homepage became one full size image.
Meanwhile the Museum microsite has like differentiating concepts the user experience, innovation, design and exclusivity. In this case we seek a shocking and minimalist aesthetic, in which two images act as a button of two main collections dividing the screen. Through these images the users guide the navigation.
Also, as complementary elements in the microsites, the users can find images of atmospheres for each brand, product sheets, contact forms and a summary of the environmental policies of each brand.
For the Peronda Group global site we finally opted for a set menu on the main image of the home, and when the users bring the cursor on each of the sections, an expanded vertically submenu offers. At the bottom part is distinguished a carousel that represent the latest news and updates.
We are very happy with the result of this project that we hope you can really enjoy.